Cannabis has become very popular with its continuous legalization in many states in the US. Some states have legalized marijuana for medical and recreational purposes because of its health benefits. However, cannabis not only has such benefits but also inspires designers and fashion specialists to create new products and designs. Cannabis influences the fashion industry and its history.
The history of cannabis and the fashion industry mixes innovation, resistance, and impressive designs. Many states fight to reach the legal status of cannabis, and the fashion world supports weed in this battle.
History of Cannabis in Fashion
Cannabis has a long history as a prominent textile raw material. The hemp plant was used to create thick textiles that include winter clothing and boating sails since around 8 000 BC.
Cotton and cannabis have a long history as competitors for the leadership of the textile industry. However, the hemp plant was discredited by describing its psychoactive effects as devilish. These talks led to the criminalization of cannabis and its ban over the world. However, things have changed since that time, and now marijuana is returning to its position. Today you can get some weed in modern dispensaries. If you are from LA and want to find the best Los Angeles dispensary, go via the link. The fashion industry is reflecting on the legalization and returning cannabis to its position.
From the 1960s-70s, from Hippies to modern-day streetwear, we can see the evolution of cannabis presence in the fashion industry. However, have you ever thought about what your next outfit should be at your next party and what is going to happen in the future?
Pop Stars and Designers
These days you can see a lot of celebrities supporting the cannabis industry. For example, Rihanna and Miley Cyrus are two influential artists who support cannabis.
Miley Cyrus was inspired by marijuana, and during her Bangerz Tour in 2014, she wore a cannabis leaf leotard. It was complemented by white cowboy boots and a chain with a weed theme to support the cannabis.
One more example is famous fashion designer Alexander Wang. His 2016 fall| and winter collection attracted attention by openly supporting the cannabis movement. Lace and leather collections were inspired by the leaves of marijuana.
Partnering with designers and models
We can say that cannabis has influenced the fashion industry and vice versa. The fashion industry is one of the leading industries if we talk about the influence on the masses. Many cannabis brands, to change the perception of their product, have collaborated with designers and models to promote their brands. These days cannabis collaborations are considered trendy and acceptable. The fashion industry is always looking forward to creating something new and provocative. The result of such partnerships are products like patterned rolling papers, lighters, and pipes to an entire cannabis-themed fashion line.
Popularity among people
Cannabis culture and industry are growing very fast. Today, it is estimated to reach $97.35 billion by 2026. Cannabis use isn’t only a recreational activity. Scientists have revealed a list of health benefits, from inflammation to the ability to reduce stress and anxiety. In addition, if you don’t want to smoke cannabis, there are plenty of alternative methods of consumption, like oils, edibles, vaporizers, etc.
Because of its health benefits and popularity, the cannabis plant inspired designers and brands to create designs connected to this plant. It is a real fashion trend that is going to continue. The marijuana leaf is a symbol that you can see on jewellery, bandanas, hats, etc. The perception of cannabis has changed dramatically. Today people consider marijuana leaves to be normal in the fashion industry. The leaf doesn’t have a negative meaning anymore as it used to.
Cannabis brands launching their clothing lines
Cannabis has had a bad reputation among people, and now brands are trying to change it. They want to restore the image of the plant and push cannabis to be legalized and integrated into our lives. One of the arguments is that smoking weed is a form of self-expression for some people and others use it for medical purposes. The plant has objective benefits for health. So to change its reputation, cannabis brands have launched their clothing lines and brands. All cannabis consumers can support the movement by wearing such clothes.
Future of Cannabis in Fashion
As more states in the US decriminalize cannabis, the chances for fashion brands looking to create cannabis clothing are high. The more legalization spreads, the bigger the increase in popularity. In the future, we can expect more cannabis-inspired designs than now. Fashion brands might join cannabis support policy and influence the community.
Famous designers in New York and Los Angeles have joined the movement and created cannabis-themed designs in the fashion industry. Artists and designers can create many incredible and impressive works that can change the game. With all this work and education, society might change its opinion to be better toward cannabis, and it will lose its negative status. Investments in cannabis-inspired brands will help to elevate cannabis textiles. So, cannabis has inspired many designers and artists to create something new and change social opinion about it.